A Great by Choice Glossary
Last Friday, I presented my synopsis of the new Jim Collins and Morten T. Hansen book, Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All. It is a great addition to the Jim Collins canon.
Jim Collins is a vocabulary creator. In his earlier books, he introduced hedgehog circles, and Level 5 Leadership, among other terms. In this new nook, he continues his tradition. So here is a Great by Choice glossary, to help you when you run across these terms.
• A Great by Choice Glossary:
1) 10Xers – companies that beat their industry, over the long haul, by at least 10 times
2) 20 Mile March – a set, pre-decided “advance,” on schedule (Learned from the daily goal of Roald Admundsen’s team, which trekked a set, pre-determined distance every day, on their way to the South Pole)
3) SMaC – Specific; Methodical; and Consistent
4) Bullets and Cannonballs – Bullets – an empirical test aimed at learning what works, it meets three criteria: low cost; low risk; low distraction. Cannonballs: big cost, big risk, big focus/energy/distraction.
Two kinds: Callibrated (based on empirical validation)
vs. Uncallibrated (you don’t want many of these!)
5) The Death Line – the end, with no coming back. (you don’t want this – “duh!”)
6) Luck – there’s good luck, there’s bad luck. And it is in the response to bad luck that the tale is told… — ROL – Return on Luck.
