Doing Good for a Good Cause – Gen Y Strikes Again

Cheryl offers: One of the activities I’ve recently volunteered for is collecting wine corks. While this might sound like I don’t have enough to do between running a business and teaching at SMU, I can assure you I am quite picky about how I invest my discretionary time. This opportunity came to me through my friend Linda Wind, dynamic master mind of the Wind Foundation for Woman dedicated to creating educational scholarships for disadvantaged women.  Why corks? Besides the value of recycling, we earn 2 cents per cork and the money goes to create these scholarships. Our goal is to collect ONE MILLION WINE CORKS and I can tell you right now, that’s a lot! What I’ve noticed as I’ve made the rounds for the local wine bars and restaurants is how differently people from the various generations respond to the request for their support. By far and away, the most enthusiastic and engaged supporters are members of what we might call Generation Y; you know the ones many refer to as selfish, lazy, not willing to put in the work, entitlement crowd.  In 100% of the cases when I’ve asked someone less than 30 years old if they would help, they have said “Yes!”  And the best part is, they keep their word. So, to all those out there who are fearful about the future of our world passing to these young people, I say, “No worries , my dear, Gen Y is here. Thank goodness!”

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