Tag Archives: United States

Still Looking for a Booming Future?

I am amazed how fascinated we are with the future.  Years ago, Stephen Covey told us that the best way to predict the future was to create it.

We also seem to love to read about it.   Here is one more new book that tells us what the United States will look like in 2025.  The book is called The Next Boom by Jack Plunkett (BizExecs Press, 2010).

In the book, Plunkett predicts that we will add 40 million people to the United States population in the next 15 years.  He predicts a greater presence of engineers and scientists in countries such as China, India, and Brazil.  And, he believes we will see a rise in the production of goods and services from markets in Southeast Asia and Africa.

I remember how much I loved to present synopses in 1999-2000 of The Long Boom by Peter Schwartz, Peter Leyden, and Joel Hyatt (Perseus Books, 1999).  I have to admit that it really feels good to read about a prosperous future.

But what a crash when that future is not fulfilled!  The “long boom” wasn’t very long.  The “next boom” may never bloom, or boom. 

Speaking only for myself, I am not willing to take the risk.  Needless to say, I won’t be reading this one or presenting it at our synopsis.  I’ve crashed once too often about unfulfilled futures.

But that is just me.  What about you?  Do you like reading about the future? 

Let’s talk about it!