On Seth Godin’s blog, he just pointed to his current reading list. He has now done this twice. I read the titles on Seth’s frontburner, and felt vastly ignorant again. For a book lover, there is always a book reading underway, and always new titles to pursue. It is endless.
“Of the making of books there is no end” (Ecclesiastes 12:12) is still, and always, true.
Anyway, here are his links:
Here were a few titles that especially grabbed me:
Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
by: Jeremy Gutsche
(here’s one that I have presented at the First Friday Book Synopsis)
Made to Stick: Why Some Ideas Survive and Others Die
by: Chip Heath, Dan Heath
The True Believer: Thoughts on the Nature of Mass Movements (Perennial Classic.)
by: Eric Hoffer
(yes – I agree – a true classic, and if you have never read it, now is the time)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by: Adam Morgan
(Read the review by Bob Morris, favorable and useful, here).
So many books, so little time…