Just eleven days ago, as of this writing, Crown Books released The New Rules of Work: The Modern Playbook for Navigating Your Career. It is already in the top 100 books in two Amazon.com best-selling sub categories, and today, hit # 5 on the Wall Street Journal business best-seller list (April 29-30, p. C10).
We will watch the progress of this book on the best-seller lists, and continue to monitor critical reviews of the book before making a decision to present it at the First Friday Book Synopsis. However, the strong start that it has certainly has us already giving it very strong consideration for presentation.
The authors are Alexandra Cavoulacos and Kathryn Minshew. According to Amazon.com,
Cavoulacos is the Founder and COO of The Muse.com, where she leads the Product and Operations teams, creating and launching new features weekly. Prior to founding The Muse, Alex was a management consultant at McKinsey & Company’s New York office. She graduated from Yale University and is an alumna of Y Combinator in Silicon Valley.
Minshew is the CEO and Founder of The Muse.com, a career platform and community helping 50+ million Millennials find inspiring careers at innovative companies. She was named to INC’s 35 Under 35 and Forbes’ 30 Under 30 for two years in a row.
These are the rules that the book presents:
The New Rules for finding the right path: Sift through, and narrow today’s ever-growing menu of job and career options, using the simple step-by-step Muse Method.
The New Rules for landing the perfect job: Build your personal brand, and communicate exactly how you can contribute and why your experience is valuable in a way that is sure to get the attention of your dream employer. Then ace every step of the interview process, from getting a foot in the door to negotiating your offer.
The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up and other “soft” skills – and make it obvious that whatever level you’re at, you’re ready to get ahead.
Continue to monitor our blog and website for any future decisions regarding whether we will present this book. As of this writing, I have fair optimism about that.
Who is David C. Robertson, the author of BRICK BY BRICK: HOW LEGO REWROTE THE RULES OF INNOVATION AND CONQUERED THE GLOBAL TOY INDUSTRY?
That’s the book I present on Friday, September 6 at the First Friday Book Synopsis in Dallas. You can register here.
I found this biography on his website. I thought you might find it interesting.
“David Robertson is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton’s undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. At IMD he was Program Director for IMD’s largest program, the Program for Executive Development, and co-Director of the Making Business Sense of IT program, a joint program between IMD and MIT Sloan.
“Robertson is the author of Brick by Brick: How LEGO Reinvented its Innovation System and Conquered the Toy Industry, and co-author of Enterprise Architecture as Strategy. He has published in Harvard Business Review, Sloan Management Review, and many other journals. Robertson has consulted and led educational programs for a wide range of companies, including EMC, Credit Suisse, HSBC, Georg Fischer, Braskem, Banco Santander, Skanska, Swisscom, Russell Investments, Novozymes, GMAC, Grundfos, BT, Microsoft, Heineken, Philip Morris, Globe Telecom, Tieto Enator, and AXA.
“Prior to IMD, Robertson was a Post-Doctoral Research Fellow at the MIT Computer Science and Artificial Intelligence Laboratory, a consultant at McKinsey & Company for 5 years, and an executive at four enterprise software companies. David received his MBA and PhD from MIT and BS from the University of Illinois. David, his wife, and two children live in Chestnut Hill, a suburb of Philadelphia, Pennsylvania.”
Taken from: http://www.robertsoninnovation.com