Acclaimed author J.K. Rowling, who penned the widly popular Harry Potter series, has received great enthusiasm about her announcement that she will write a new book for an adult audience.
She could have a best-seller before she even writes a word.
In research conducted by Netbase Solutions, Inc., published in the Wall Street Journal (February 25-26, 2012, p. C4), reactions to the announcement are as follows:
Excited – 58%
Memories of Potter – 34%
Jokes – 6%
Skepticism – 2%
The reactions were consolidated from 4,800 posts on Twitter and Facebook, between February 23-24.
I did not read any of the Harry Potter books, but my daughter did, and also saw all the movies.
I think I will read this one, whatever it is, and whenever it comes out, just out of curiosity.
What about you? Let’s talk about it really soon.
It is an ancient need to be told stories. But the story needs a great storyteller. Thanks for all of it, Jo.
Alan Rickman, speaking to/of Jo Rowling, shortly after his “final moments” as Severus Snape
In Encouraging the Heart, Kouzes and Posner write:
Marshall McLuhan is reported to have said, “Those who think there’s a difference between education and entertainment don’t know the first thing about either one.”
Good stories move us. They touch us, they teach us, and they cause us to remember. They enable the listener to put the behavior in a real context and understand what has to be done in that context to live up to expectations.
We need more, a lot more!, good communication going on in the corporate world. This is a really nice reminder that story – good storytelling – is at the heart of all good communication.
Here’s the full letter: