Chip and Dan Heath are publishing their first book in 4 1/2 years. We have featured their previous books at the First Friday Book Synopsis in Dallas, which are Made to Stick (Random House, 2007), Switch (Crown, 2010), and Decisive (Crown, 2013). I use Made to Stick as a required book in my MBA Business Communication course at the University of Dallas. Randy Mayeux has delivered a workshop around the principles of Decisive, that we have facilitated for several companies.
Here is a description of their new book, from an e-Mail that I received from them today:
In this book, the Heath Brothers explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
The lead author of the book that I will present on June 2 at the First Friday Book Synopsis is a very interesting and renowned professional woman. Here is her biography, as taken from Amazon.com:
Alexandra Cavoulacos is the co-author of The New Rules of Work: The Modern Playbook for Navigating Your Career (Crown Business, 2017) and co-founder & COO of The Muse, a career platform used by 50+ million people every year to find a job, learn professional skills or advance in their careers, and by hundreds of companies looking to hire or grow their employer brand. At The Muse, Alexandra focuses on the product, engineering and operations of the fast-growing business. She spends a lot of her time on hiring, people development and management, growing employees in their careers to hit their full potential. Alexandra has been named to Forbes’ 30 Under 30 in Media, Inc’s 15 Women to Watch in Tech, Business Insider’s 30 Most Important Women Under 30 in Tech, and was recognized as a SmartCEO 2016 Brava Award winner. Alexandra is a frequent speaker on topics like entrepreneurship, productivity, and women intechnology, having spoken on WNYC and at SxSW, Work & Co, Luminary Labs, and more. Before founding The Muse to help people answer the question, “What do I want to do with my life (and how do I get there?),” Alexandra worked at the management consulting firm McKinsey & Company, primarily focused on growth strategy for Fortune 500 companies. She also spent time in McKinsey’s professional development practice and was active in their campus recruiting, helping attract, identify and develop great talent. Alexandra is an active member of the NYC and SF tech communities, and a champion for women in tech. Alexandra dedicates time each month to paying it forward, mentoring up-and-coming leaders, especially first time founders, women and non-technical founders. A self-taught coder herself, Alexandra was an inaugural advisor for Hackbright Academy, the leading software engineering school for women. Originally from Paris, France, Alexandra now lives in Brooklyn, NY with her husband Anthony. Alexandra holds a BA from Yale University and is a Y Combinator alum.
On Friday at the Park City Club in Dallas, I will present a synopsis of this best-seller by Alexandra Cavoulacos and Kathryn Minshew: The new rules of work: The modern playbook for navigating your career. New York: Crown Books (2017).
You can register for this event on the home page of 15MinuteBusinessBooks.com.
One of the issues the authors discuss is whether job seekers still need resumes and cover letters, given the amount of information available about them on social media sites, such as LinkedIn, Facebook, or Twitter.
Here is what they say:
“Believe us, we’ve heard that question many times before. But heed our advice when we say that nothing replaces your formal resume and cover letter. Not your LinkedIn profile. Not your impressive personal website. Not your articulate expression of your skills and talents in your informational interview, or your well-written email to the hiring managers. These are all important, of course. However, you absolutely still need to have a polished resume and cover letter prepared. Because all those extra trappings won’t matter if you don’t have the right packaging to catch the eye of your target audience – the hiring managers” (p. 125).
They publish a list of resume and cover letter do’s and don’ts (pp. 149-150)
· Tailor your information
· Include quantifiable achievements
· Show, don’t tell
· Make contact information easy to find
· Stick to one page – two at most
· Check for skimmability
· Include key words from job description
· Use powerful and unique verbs
· Save as a PDF
· Share your personality
· Tell a relevant story about what brought you to the job
· Expand on your resume
· Highlight key transferable skills
· Use the company’s “voice”
· Address the letter to someone specific
· Make bullets read like job descriptions
· Include confidential information about a previous employer
· List “references available upon request”
· Neglect application instructions
· Squish it all to one page – six point font
· Fail to write one
· Regurgitate your resume
· Use stiff, formal language
· Address to “whom it may concern”
· Include a desired salary – unless asked
Just eleven days ago, as of this writing, Crown Books released The New Rules of Work: The Modern Playbook for Navigating Your Career. It is already in the top 100 books in two Amazon.com best-selling sub categories, and today, hit # 5 on the Wall Street Journal business best-seller list (April 29-30, p. C10).
We will watch the progress of this book on the best-seller lists, and continue to monitor critical reviews of the book before making a decision to present it at the First Friday Book Synopsis. However, the strong start that it has certainly has us already giving it very strong consideration for presentation.
The authors are Alexandra Cavoulacos and Kathryn Minshew. According to Amazon.com,
Cavoulacos is the Founder and COO of The Muse.com, where she leads the Product and Operations teams, creating and launching new features weekly. Prior to founding The Muse, Alex was a management consultant at McKinsey & Company’s New York office. She graduated from Yale University and is an alumna of Y Combinator in Silicon Valley.
Minshew is the CEO and Founder of The Muse.com, a career platform and community helping 50+ million Millennials find inspiring careers at innovative companies. She was named to INC’s 35 Under 35 and Forbes’ 30 Under 30 for two years in a row.
These are the rules that the book presents:
The New Rules for finding the right path: Sift through, and narrow today’s ever-growing menu of job and career options, using the simple step-by-step Muse Method.
The New Rules for landing the perfect job: Build your personal brand, and communicate exactly how you can contribute and why your experience is valuable in a way that is sure to get the attention of your dream employer. Then ace every step of the interview process, from getting a foot in the door to negotiating your offer.
The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up and other “soft” skills – and make it obvious that whatever level you’re at, you’re ready to get ahead.
Continue to monitor our blog and website for any future decisions regarding whether we will present this book. As of this writing, I have fair optimism about that.
In her best-seller, Own It: The Power of Women at Work (New York: Crown, 2017), author Sallie Krawcheck directly addresses The Best Career Advice No One Is Talking About in Chapter 9. If you missed my synopsis of that book, it is available to you at 15MinuteBusinessBooks.com.
Here are some of the key points she makes for women about money, finance, and investments:
(1) Invest money, rather than holding it in cash
“Women report that money is their number one source of stress, and so we avoid dealing with it….In fact, the stress is so significant that research shows it can cost us two weeks of productivity annually at work., Even more money left on the table!” (p. 127).
“Just as we can take control over our career in the workplace by giving ourselves permission to play the success game our way, so, too, can we take control of our money by giving ourselves permission to approach investing our way” (p. 131).
(2) Myths: (pp. 132-134)
- Women are not ‘as good at math’ – and mathlike things – as men.
- Women need more financial education to invest.
- Men are better investors than women.
- Women are too risk averse to invest.
- Women need more hand holding to invest.
- Women just aren’t that interested in investing.
(3) Financial mistakes women make (pp. 135-137)
- Letting your husband or partner manage the money without your involvement.
- Signing your joint income tax return without reading it.
- Using your husband’s or partner’s financial provider, even if you don’t know or can’t stand him.
- Not asking for jargon to be explained.
- Not taking into account your greater longevity in your investing plan.
- Not buying long-term care insurance.
- Not taking enough smart investing risks.
- Waiting until a less risky time to invest…or procrastinating.
(4) The basics: (pp. 137-139)
- Pay of your high interest debt, such as credit card debt.
- Make sure you have an emergency fund in place.
- Once the emergency fund is built, save. Save as much as you can. The guideline that has been shown to work best is to save 20 percent of your salary.
- Target saving 11 to 15 times your salary for retirement.
- Buy insurance.
- Put together a will.
- Don’t just hope for – plan for – the things you want in life.
At the First Friday Book Synopsis, we have presented a number of books over the past few years dealing with feminism. All of these are available for purchase at 15MinuteBusinessBooks.com.
One of our Creative Communication Network part-time consultants, Carmen Coreas, recently weighed in with her views about feminism, citing information from some of the books we have presented. In this blog post, she discusses what feminism means to her, and how in her opinion, the definition of feminism has evolved. She finishes by revealing whether she considers herself to be a feminist. If you have read these books, attended our synopses, or listened our recordings, you can see how closely her remarks resemble your own.
What Feminism Means to Me
Many women are tired of discussing the feminist movement. Many have just given up, moved on, and accepted society and the business world as they are. They are no longer interested in trying to enact real change in the workplace, at home, in non-profit organizations, and other venues.
I believe in the words that Sallie Krawcheck wrote recently in her best-seller entitled Own It: The Power of Women at Work (New York: Crown Books, 2017). The point of her book was not about excluding men, but rather, including women. Her stance is well aligned with the best-seller, Lean In: Women, Work and the Will to Lead (New York: Knopf, 2013) by Sheryl Sandberg.
To me, feminism is not defeating men for the good of women. I define feminism clearly and concisely as standing up for who we are and what we do. Women can do that in ways that are not at the expense of men.
This is so different from what other authorities claim. One journalist, Jessica Bennett, is a flaming feminist. Her book, Feminist Fight Club: An Office Survival Manual for a Sexist Workplace (New York: Harper, 2016) is described as “part manual, part manifesto – an illustrated, practical, no-bullshit guide to battling sexism at work” (source: www.feministfightclub.com). The entire book is a men-basher.
Conversely, Sallie Krawcheck believes in the power of women. “We women are different. And therein lie our greatest strength and competitive advantage in the modern workplace…We need more women acting more like women. And this goes not just for female CEO’s or women in top senior leadership positions, but for all women. That’s because the power of diversity is…wait for it..,diversity” (p. 9).
This quote resonates well with me. I define feminism as being ourselves. We are women. We are good. We need to let everyone know that we deserve a voice. But, this is not a fixed pie. We can stand up for ourselves, and do everything we need, without fighting men in the process. Our gains are not men’s losses.
Evolvement of the Feminist Definition
In its earliest days, feminism was a power play. Women participated in braless public rallies. Women would attend professional seminars to learn how to survive in a man’s business world. They would learn how to dress like a man, participate in meetings like men, how to challenge and speak with men interpersonally, and even not to drink water before a meeting with men, so that they would not have to excuse themselves to use the rest room. At that time, you could not be a woman, because to survive, you had to act (and even look) like a man.
The early attitudes were to fight men. Remember the great push in the late 1980’s for the Equal Rights Amendment (ERA). The Reverend Jesse Jackson, in his 1988 Democratic National Convention speech in which he accepted the nomination, rallied the crowd by exclaiming, “women cannot buy bread cheaper, women cannot buy milk cheaper,” and stated that they deserve to be paid the same as men. At that time, women made about 68 cents on the dollar to a man doing the same job. Today, there is still a disparity, even though women’s pay is now about 86 cents for every dollar a man makes. The difference for minority women is even greater.
Ronald Reagan was not popular with women by failing to support the ERA. His point was that in the wrong hands, equal rights will damage women. He said that unscrupulous people would use the ERA to also push equal responsibility. For example, he was concerned that women would be required to lift materials of great weight on a job, equal to men who had to do the same.
Not everyone was on board with the man vs. woman dual. One of the famous opponents to feminism was Phyllis Schafly. She was a strictly constitutional based attorney, as well as a famous conservative activist. Schafly was highly conservative, both socially and politically, and she opposed abortion. She is considered one of the major forces behind the failure to ratify the Equal Rights Amendment to the U.S. Constitution.
This train of thought of fighting men has not gone away. Read this 2016 quote from Jessica Bennett’s Feminist Fight Club: “We need weapons of our own, then – an arsenal of them. We must be armed with data to prove the problem exists and tactics to chip away at it from the outside and the inside. We need skills, hacks, tricks, tools, battle tactics to fight for ourselves while also advocating for change within the system. But! This is not a solo task. We need other women by our side. So let ‘s start by linking arms” (p. xxvii).
Myself as Feminist
I do consider myself as a feminist. I do not see myself solely in house slippers, cooking breakfast for my family, getting my kids ready for school, and spending my day doing laundry, cleaning the bathroom, then, cooking dinner, putting the kids to bed, making love to my husband, and then starting the process over the next day.
I do want to be married and have a family. I want to be a good wife and mother. But, I have other goals as well. I cannot define myself by what I am to others. I must define myself as who I am.
I am proud to be a woman. I am of Latina origin. I am aware that I am in a low percentage of women in my culture with the ambitions that I have. I am working hard to get my Bachelor’s degree from college, and then, go to law school. I know that I will represent women who are not as fortunate as I will be. I will have female clients who have been beaten, victimized, molested, and in many other ways, taken advantage of. But, I will also have male clients who have their own backgrounds and histories. I must represent them both.
It is my goal to stand up for myself, but not because I can do anything better than a man. My preference is to be strong-willed, but work with men, not against them. Therefore, my definition of feminism is inclusive, not exclusive.
You can reply below to let me know what you think about this subject. Thank you for reading my comments.