Tag Archives: business book summaries

5 Reasons Why 15minutebusinessbooks.com is Different – and Useful

So many books -- so little time

We have many titles to choose from

First, let me say, as I always say, it is better for you to read a good book for yourself.

But sometimes, even if you have read a book, you need a little help pulling out the most important concepts to ponder, the most useful transferable principles and lessons to put into action.

We can help.

For 18 full years, Karl Krayer and I have been presenting synopses of best-selling, useful, provocative, informative business books – to alive audience, in Dallas, Texas. These synopses (our version of business book summaries) are available to purchase through our companion site, 15minutebusinessbooks.com. Each synopsis comes with our comprehensive handouts, and the audio recordings of our presentations.

Here’s what makes 15mintuebusinessbooks unique:

#1 – 15minutebusinessbooks.com is different because these recordings were recorded in front of live audiences.

Karl and I present these to a very alive group of business folks in Dallas, and we have done so every month since April, 1998.

You will sense the interaction between speaker and audience in these recordings. It really does make a difference to speak before a live audience, and we have done so every month, 12 times a year, for 18 full years.

#2 — 15minutebusinessbooks.com is different because we have a carefully curated list of titles – including most best-sellers.

We only select 24 titles a year – 2 books a month. We focus on books that have made it to one of the respected best-sellers lists. We look for books that we think are especially worth the time of our audience members. And, we avoid some categories (personal finance, for example). Peruse our catalogue, and you will see the kinds of books we choose.

But, consider especially the “big” best sellers – Team of Teams; Extreme Ownership; Elon Musk; Steve Jobs, Lean In, Great by Choice, Presnece, The Big Short; Womenomics; The Power of Habit. We have presented each of these, and of course, our list is much, much longer than just these titles. (After 24 books each year, for 18 years, we provide quite a selection).

#3 – 15minutebusinessbooks.com is different because our synopses are designed for more than just a casual glance or listen.  

If you print out our handouts, and listen with pen in hand, you will be more engaged as a learner.

Of course, you can listen to our recordings as you jog or drive or make birdhouses in your garage. But, if you sit at full attention, handout in hand, ears and intellect engaged, you will come away with much more benefit. Our process is designed for such engagement.

#4 — 15minutebusinessbooks.com is different because we’re two guys who have continually refined our process – I think for the better.

All of our synopses are presented by just two people: Karl Krayer and me (Randy Mayeux). We’ve been at this a while!

Speaking of my approach (Karl and I take a slightly different approach): If you look at my first handouts (I almost want to say, “please don’t”), they were not as comprehensive, and they were missing many current features.

In my synopses, and on my handouts, I now include, for every book selected, these sections:

  • Why is this book worth our time?
  • Key excepts and quotes from the book
  • Significant stories and lessons from the book
  • An outline/overview of the key content of the book
  • And, my own lessons and takeaways from the book

And, our handouts are currently designed by an accomplished graphic designer, making them easier to read and follow.

#5 — 15minutebusinessbooks.com is different because it is conducive to small group learning and discussion sessions.

We know business consultants and coaches who gather leadership teams, and they sit together, listening to the audio recordings of one of our synopses presentations, with each participant with handout in hand. Then, the consultant/coach leads a discussion of the implications of the content of this book for their organization.

It is, quite simply, a useful “content” session for a leadership team.

So, here are the five reasons:

#1 – 15minutebusinessbooks.com is different because these recordings were recorded in front of live audiences.
#2 — 15minutebusinessbooks.com is different because we have a carefully curated list of titles – including most best-sellers.
#3 – 15minutebusinessbooks.com is different because our synopses are designed for more than just a casual glance or listen.  
#4 — 15minutebusinessbooks.com is different because we’re two guys who have continually refined our process – I think for the better.
#5 — 15minutebusinessbooks.com is different because it is conducive to small group learning and discussion sessions.

Now, a confession/word of explanation. Though we call this 15minutebusinessbooks.com, they actually average around 17-19 minutes in length; even an occasional one at 20 minutes. So, yes, these are slightly longer than 15 minutes. Sorry about that.

Give it a try. Maybe start this way: pick a book you know well; one that you’ve read carefully. Order our synopsis, and you will be able to tell if we have captured the essence of the book. Then you can begin “catching up” with books you never got around to reading for yourself.

Each synopsis costs $9.99 — but you can also purchase a subscription, which includes the upcoming 12 months (24 synopses), including all of the archived synopsis, for $199.00. Click here to visit our 15minutebusienssbooks site.

15minbb150And, for companies and organizations, we provide special group pricing options. Click here to send me an e-mail, and let’s discuss special pricing for larger groups within your organization.

Book Synopses for Sale – Step Right Up

Randy and Karl hard at work preparing for the next First Friday Book Synopsis

Randy and Karl hard at work preparing for the next First Friday Book Synopsis

Every now and then, I think I should share just what Karl and I do here at and through the First Friday Book Synopsis.  We read books and tell you the key concepts contained in the books.

Think about the possibilities. A book comes out – a good book with good ideas, something you can use and put to work in your own business (or personal) endeavors.  You think “I should read this book.”  And maybe you should.  But the reality is that there are about 786 books you “should” read – and more coming every week.  (Yes, I picked that number out of thin air – the actual number you, and I, should read is much…higher.  There is so much to know, so much to learn).

Here are your options:

1.  Read all of the books that you “should” read. You could probably do this – if you quit sleeping, eating, working, relating.  (Roger Ebert recently wrote of a world-class tinkerer, a man who “didn’t sleep.” If only…)

2.  Get somebody else to read them for you – and give you enough of what’s in the books that you have useful ideas to put to use. That’s what Karl and I do.  We read books for you, and share what we discover and learn.

But, we are not really in the book summary business.  There are too many books.  We could hire an army of readers and presenters to read all of those books.  But we’re not in that business. Instead, we are in the “these are the books we like” business.  We pick and choose – to be precise, we choose 24 books a year (with an occasional extra).  And if you look back over the last 11+years, we’ve done pretty well.  The big best-sellers are all on our list.  And a few rare finds are on the list, also.

But we don’t compete with the companies which provide summaries of nearly all of the business books.  We’re just two guys – two guys who love to read books, and we like to share what we find in them that is useful and valuable.  And we’ve done it for so long that I think we have gotten pretty good at finding and extracting and sharing the most crucial ideas and the best transferable concepts from the good business books.

In other words, other services have a larger selection of titles.  But I think what we offer is unique:  a synopsis, with audio + handout, that provides the key content, in something akin to an “encounter” with the book.  I admit that this is my take, my experience — I don’t just read a book, I encounter a book.  And these encounters are what I try to share in my presentations.

3.  There is a third option – you can just ignore the books. This is an ok option – one we all follow all the time.  I ignore most of the good books out there.  I don’t read the books; I don’t even read reviews of the books; frequently, I never even hear of the books.    There are so many, what other choice do I have?  But – if you will take Karl and me up on our offer, you can at least learn a little more about a few more valuable books.

We provide our synopses to a live audience monthly in Dallas at the Park City Club.  (See the home page of this web site for all the details – it is the First Friday of every month – except for an occasional second Friday thrown in due to holiday conflicts).  Here are video excerpts of my recent presentation of Womenomics by Claire Shipman and Katty Kay (thanks, Doug Caldwell, for the video).

Each synopsis includes a handout with two pages of quotes directly from the book, and then an outline of the key content.  It is ok to read by itself, but it is designed to be used with the verbal presentations, and listening and reading at the same time will definitely give you more of what we offer.

And so we record our presentations, and put our audio recordings and handouts up on our companion web site for people to purchase.  (15minutebusinessbooks.com).  Give it a click.

We’ve got books by Malcom Gladwell, Jim Collins, Gail Collins, Ram Charan, Thomas Friedman …  so many others — the list is long.  Our synopses will help you learn some really valuable stuff.

So  — book synopses for sale – step right up.