Books that predict the future are interesting, although perhaps preparing for it, and creating it, usually provide greater returns.
Nevertheless, a new best-seller does just that. Jeanne Meister and Karie Willyerd recently published an HR-focused book, The 2020 workplace: How innovative companies attract, develop, and keep tomorrow’s employees today. (New York: Harper, 2011). I presented a synopsis of that book at the October First Friday Book Synopsis in Dallas, and it is now available at 15MinuteBusinessBooks.com.
Among the many predictions in the book is # 7 – “Job requirements for CEO’s will include blogging.” They state that: “The level of authenticity and concern that can be communicated through a CEO-level blog can’t be matched by press releases or blogs written by the public relations department….Hearing the voice of the CEO through his or her own writing, when it feels authentic, helps foster trust in an organization” (p. 220).
They suggest there are three major styles of CEO blogging: (1) deeply personal, (2) highly opinionated, and (3) product messaging.
If you live in the DFW area, you are well aware that the greatest example of the head guy being highly opinionated through blogs is right under your own nose. Mark Cuban is the Owner of the Dallas Mavericks, and popularized blogs before, during, and after his team’s basketball games. You could read his views on his players, the action, and his favorite target, the referees.
These blogs were highly popular, some of which demonstrate the problems associated with putting opinions in print. A number of the blogs led to huge fines imposed by the NBA, especially those that criticized referees. Ironically, in 2008, Cuban banned blogging from the Mavericks’ locker room. According to Deadspin: “Mark Cuban dislikes bloggers who aren’t him.”
None of that matters. I think that Cuban led the way. His blogging is highly visible. controversial, provocative, and interesting. Go to a game, concert, or even corporate meeting, and see how many people have at least one cell phone or other mobile device in their hand. Some are texting, some are sending e-mail, but some are also blogging. Cuban was the first of his type to do this.
And, if you believe this new best-seller, Cuban was ahead of his time.
What do you think? Let’s talk about this really soon!
Talent is a resource, an asset, not a title or position. Most knowledge transfers in any workplace occur informally during interactions between and among those involved. To varying degree, each person should be both a “teacher” and a “student.” That is why this book can be immensely valuable to those who have supervisory responsibilities as well as to those entrusted to their care.
These are the final words in the blog post The Talent Masters: A book review by Bob Morris, posted on Sunday, January 23. And this blog post is the one that took us to quite a milestone – our 2500th blog post.
If you follow the blogging world at all, you know that there are lots of orphans out there in the blogosphere. So many people started blogs, and then abandoned them after just a handful of posts. Many others set up a web site, put up a “blog” tab, intending to post regularly – and never quite got started.
Not us. We have a blogging team. Other members of our team post articles on this blog occasionally. I average more than one blog post a day.
But Bob Morris – there are days when I think he writes a post an hour. He provides an ongoing, constantly updated business (and life) education on this blog. So it was more than fitting that his post was number 2500.
Of course, this blog is for you, the readers. I hope you find the same help and encouragement and challenge here that I find.
Thanks to our entire blogging team, for making it the success that it is.
And thanks especially to you, our readers.
As of tomorrow, Andrew Sullivan will have been blogging for 10 years. His current home, The Daily Dish, is hosted by The Atlantic. His output is way beyond human. I can barely keep up with Bob Morris on our own blog, and Andrew Sullivan makes Bob look like a weekend hobbyist.
Sullivan is a conservative, accused of going too far left, and always thoughtful. (except for his crazy tangents, like those regarding beards…)
This blog is focused on business subjects – primarily thoughts that connect to and /or flow from business books and business authors. But I read widely, and if you have never read Andrew Sullivan, you would find his column coming up to his 10th anniversary worth the read. Just think – 10 years of blogging! With substantial thoughts to share time and time and time again. You simply have to admire that.
So, congratulations, Andrew.