I am enjoying reading the new Guy Kawasaki book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.
I read his blog regulary, and his earlier book (which I presented in 2005), The Art of the Start, is one of the few books that I periodically go back to to jump start a new project that I tackle. He is a practical, and valuable writer. But when you read him, put on your seat belt…
This new book is Kawasaki at his best. Hundreds of pages, fast and furioius, cajoling us to get to work and beat the competition. The pace is borderline frenetic, from the opening words: “Imagine the American Dream on steroids and Red Bull and you have some idea of what life is like in Silicon Valley. Sure, Frank Sinatra called New York “the city that never sleeps,” but that’s only because Frank never visited the Valley…”
In his book, he speaks to these business realities: the reality of starting, raising money, planning and executing, innovating, marketing, selling and evangelizing, communicating, beguiling (what a great word), competing, hiring and firing, working, and doing good. I’ve got a hunch that we will all learn much from this book.
If you are in the area, I hope you will join us for the Frist Friday Book Synospis in February. You will be glad you did.
(Karl Krayer will present the synopsis of A Leader’s Legacy by James Kouzes and Barry Posner, two fine repeat authors for our event also).